Section

Ecology

Title

MODERN CAMPAIGN MANAGEMENT TOOLS: BENCHMARKING

Сontributors

A.A.Karibaev, Master of Economic Sciences of Kazakhstan University of Innovative and Telecommunication Systems, the City of UralskKazakhstan, This email address is being protected from spambots. You need JavaScript enabled to view it.

Abstract

In article the concept of the administrative mechanism of a benchmarking as continuous studying, the analysis and introduction of the competitors, best in practice, or in the company of technologies, standards and methods of work, comparison of the company with the created reference model of own business is given. The thesis that in the modern world the competition gains global character is proved and achievement of the international standards becomes a main objective of most the companies. In modern conditions the benchmarking is capable to bring essential benefit to the companies of any size, from small enterprises to multinational corporations. It allows producers to find the blank market niches and probable partners in technological cooperation, to develop and introduce new methods of improvement of quality of the provided services and overall performance and, as a result, to strengthen competitive positions in the market

Keywords

internal, competitive, functional, assessment and comparison of the effectiveness of operation, assessment of processes, analyze indicators.

References

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